RYSE's Pitch Deck?

RYSE's Pitch Deck?
From Your Friend, Matt Masinga

Grab RYSE’s pitch deck. Seriously. Open a new tab, snag it, skim it, keep it next to your coffee.

I’ll wait, you’ll want it because everything I’m about to say will make 10x more sense (and be 10x more interesting) with that deck in your hands. So get the pitch deck so you can follow along like it’s the director’s cut.

Let's pretend it’s just you and me.

I heard through the grapevine that Elon wants your house to be smarter than a NASA internship: cars that nap while they drive, roofs that moonlight as power plants, thermostats that predict your moods better than your ex.

But what about your window shades? They’re that one friend who still says “send it on WhatsApp” and pulls out a flip phone. If your shades had a résumé, the skills section would just say “string.”

The not-so-fun part? Those windows are leaking up to 30% of your heating and cooling every year. Imagine buying three pizzas and throwing one straight out the window, that’s your energy bill. Not cute, not green, and not necessary.

Now, this is the part where you really want RYSE’s pitch deck in front of you. RYSE shows up like the kid who did the group project alone and still put your name on it, they built a small retrofit device that clips onto the blinds you already own. No contractor and no drywall dust.

You pop it on, and boom: your shades listen to your phone, your voice, and the sun. It’s like giving your blinds a brain and a gym membership.

Tiny illustration you can picture:

Before RYSE: you, doing the “yank-and-hope” dance with a tangled cord.
After RYSE: “Hey Siri, please stop my living room from turning into a rotisserie.” Shades glide down like they paid for ballet class.

And because I know you’re allergic to vaporware, here’s the part where I nod at reality: RYSE is already in 120+ Best Buy stores, they’ve got 10 patents, and they’ve been doubling revenue like they’re trying to make your spreadsheet blush.

Translation: this isn’t a Pinterest mood board. It’s out there, moving. If you haven’t grabbed the pitch deck yet, this is your third nudge: get it.

Here's why you, an actual busy person with 19 tabs open and probably a microwave beeping, should care?

  • If the afternoon sun turns your living room into a toaster oven, automated shades drop before your forehead starts sweating on Zoom.
  • If your AC is bench-pressing all summer while the sun laughs through your windows, you’re overpaying. Smart timing = smaller bills.
  • Cords get tangled, ladders are not a personality trait, and not everyone has the grip strength of a CrossFit champion. Just tap your phone, you're done.
  • You don’t own the place? RYSE doesn’t care; no remodel, no holes. When you move, it moves.
  • You already automate everything else; lights, locks, cameras, coffee, and maybe even your dog feeder. Why leave the biggest light leak in your home on manual?

I like nice, useful things that don’t require me to learn a new trade to install. RYSE is that, and the pitch deck is your shortcut to seeing the market and the numbers.

If we’re being honest, the “smart home” dream only works if everything joins the band. Thermostat, lights, security, and the window shades. Automation isn’t flexing, it’s harmony. It’s your home quietly doing the right thing at the right time so you can get on with your life.

Best,

Matt Masinga

Interesting Reply to Yesterday’s Article:

Have gotten used to you being intellectually honest and even-handed. Surprised you accepted uncritically that Sam is just trying to treat adults like adults, as if giving them more porn is somehow a civic duty—as opposed to being an acknowledgement that they are worried that they can’t make sufficient money off users without offering sex.

Also disappointed you didn’t discuss the history of age restriction effectiveness in movie theater, porn, cigarettes, vape shops, and alcohol—all using the same pathetic pretense that they care about restricting teen use as opposed to encouraging it by illusory bans.

Can Sam cite even a single example of successful age restrictions? If AI is so I, and he cares so much, why didn’t they build in these protections to start with? Do kids clothing makers have to be told to make them fireproof?

- David Haug (dhaug@arctas.com)

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