Who Claimed Your Windows?*
Today's article is about how Big Tech giants like Google and Amazon turned everyday home devices like doorbells and thermostats into “smart” battlegrounds for control of the home, but missed one major frontier: windows.
It introduces RYSE, a startup that’s seizing this overlooked opportunity by automating window shades, turning them into smart, energy-saving, retrofit devices.
This piece frames RYSE as the next potential breakout in the smart-home revolution, much like Nest or Ring once were; arguing that while Big Tech fought for entryways, RYSE is now quietly claiming “the view.”
To learn more about RYSE and see why it might own the next billion-dollar view, just get their pitch deck.
The Article
Remember when doorbells used to just ring? Then Google and Amazon showed up like two billionaires fighting over a neighborhood garage sale. One grabbed Nest for $3.2 billion, the other swiped Ring for $1.2 billion, and suddenly your front door became a piece of Silicon Valley real estate.
They weren’t just buying gadgets. They were buying entry points, literally. The doorway to your home became the battlefield for Big Tech’s next empire.
Now, they’re everywhere. Your thermostat reports to Google. Your lights whisper to Alexa. Even your fridge knows when you’re out of milk. The only thing in your house still blissfully offline?
Your windows.
Yeah, the big, beautiful rectangles you look out of every day. The ones quietly responsible for up to 30% of your home’s heating and cooling loss. The ones your AC hates. The ones your wallet hates. And somehow, the ones Big Tech completely forgot.
RYSE, the startup that saw the trillion-dollar smart home gold rush and said, “Cool story, but who’s automating the shades?”
They built a patented retrofit device that makes your existing blinds smart in minutes. No electrician. No new blinds. No drama. Just attach it, connect it, and suddenly your shades move on their own; saving energy, syncing with your smart home, and finally joining the 21st century.
It’s not a dream. RYSE is already in 120+ Best Buy stores, has 10 granted patents, and is growing 200% year-over-year. Translation: this isn’t a garage project, it’s a takeover in motion.
Every major smart home acquisition; Nest, Ring, you name it, started with something that looked “too small” to matter. Until it did.
So while Google and Amazon fought for your doorbell, and Apple just joined the war with its smart locks, RYSE quietly claimed the view; your windows.
Because in a world where every company wants inside your house, maybe the smartest play is the one that controls what looks out.
Get the Pitch Deck
*Sponsored by RYSE Inc.
*Disclaimer: The content in this newsletter is for informational purposes only. We do not provide medical, legal, investment, or professional advice. While we do our best to ensure accuracy, some details may evolve over time or be based on third-party sources. Always do your own research and consult professionals before making decisions based on what you read here.
